World Wide Web Artists' Consortium

SIGs: Marketing & PR

SIG Leader Peter Shankman
Location varies
Time 6:30 pm
Standard Meeting Every other month

WWWAC Marketing/PR SIG Meeting

Marketing Yourself

When: Wednesday, February 27th, 2002, 6:30-8:30pm


Phil Rosenbaum, Producer, CNN-FN
Deborah Roth, Senior Director of Corporate Communications, Lending Tree
Ken Ross, Senior Recruiter, Segue Search
Dara Tyson, PR Director, OutLookSoft


Peter Shankman, CEO, The Geek Factory, Inc.

Meeting Recap

On Wednesday, February 27th, the PR and Marketing SIG of the WWWAC held a session entitled "Marketing Yourself: Tips for getting and holding onto a job in this crazy economic time." Some of the key points from this session are below.

1) Being "Different" is a good thing - In this economy, the resumes are flying fast and furious. According to Ken Ross, a recruiter and one of our speakers, the average resume is looked at for a total of seven seconds. In order for yours to stand out, it needs to come to the attention of the person looking at it, and simply answering a want ad won't do the trick.

2) Use your contacts - According to Dara Tyson, our networking queen and speaker, everyone you meet should be considered a potential networking contact. This doesn't mean "go and ask for a job the second you email them," but it always pays to keep your contacts in the loop. A "Hey, I'm looking around for new possibilities, would love it if you kept your ears open for me," email goes a long way.

3) Short and Sweet - Sometimes, you've done enough to make your resume more than one page long. But remember the seven-second rule. Does it really need to be that long? Concise and to the point always works better than long and drawn out, regardless of how much you did.

4) Different Strokes for... - Always have several drafts of your resume, each one representing a different ideal job you're after - make sure when you're going for a position, you're tailoring your resume to exactly the job you're after - otherwise, the recruiter, who's looking for a perfect match, will trash it.

5) Volunteer - You never know where the next big contact is going to come from, and volunteering your services to a non-profit, a charity, or something similar is a great way to not only meet people, but keep current on the techniques and practices in your field. Don't be afraid to volunteer for the work, especially if you're under or unemployed.

6) Want ads in newspapers don't work. Connections and personal recommendations to the hiring manager do.

The PR and Marketing SIG of the WWWAC meets every other month to provide a forum for members and non-members to learn how to market themselves, their talents, and their companies.

The focus of the Marketing & PR SIG is to share strategies, war stories and best practices in the online marketing, advertising and public relations fields. Attendees need not be working in these industries to gain valuable information about how these necessary components of business operate.

About the SIG Leader

Peter Shankman is the founder & CEO of Geek Factory, a technology public relations boutique. Geek Factory clients include Bigfoot Interactive, nano and SportBrain.

Mr. Shankman was named one of PR Week Magazine's "30 under to 30 to watch for 2001." Mr. Shankman started off his online career in Vienna, Va., with America Online as a Senior News Editor. He also spearheaded coverage of the Democratic and Republican 1996 conventions, marking the first time an online news service covered any major political event. Mr. Shankman helped promote and eventually sell property to He was a consultant to the National Hockey League, working closely with the New Jersey Devils to conceive, launch, and promote Mr. Shankman has been a reporter/photographer stringer for the Associated Press, GameWEEK Magazine,, and Tag Magazine. Peter contributes to, with articles appearing on, an property.

Mr. Shankman graduated from Boston University, with a dual degree in Journalism and Photojournalism, and a concentration in English. He attended graduate school at the Brooks Institute of Photography, in Santa Barbara, CA.